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Tumaini

Strategy / Branding / Web / Collaboration

Tumaini’s purpose is to end the cycle of poverty in Kenya by educating youth and investing in their communities, one village at a time.

Their new brand was designed to reflect the shapes, patterns and hues of Kenya, while clearly conveying the message of hope at the heart of everything they do. The rich textures of the Kenyan landscape and culture were captured through custom illustrations, patterns, iconography and photography to create a cohesive visual identity spanning print, social media and the web.